If you’re a realtor and you’ve ever tried to sell a property, you might have faced the problem of empty rooms. When you stand in the middle of an empty room that is for sale, you see just an empty space. Maybe you see the potential, but potential buyers walking through it or scrolling through pictures online see a cold, blank space. And it’s hard for them to imagine their lives in an empty space. But what if there was a way to fill those empty rooms with fancy furniture, cosy decor, and a warm living atmosphere? All without rearranging a thing or spending big on traditional staging?
Yes, it is possible. With virtual staging services, it is an amazing technological shift that is changing the home-selling game for realtors everywhere.
What exactly is virtual staging? It’s simpler than you think!
Virtual staging is a process of digitally placing high-quality, lifelike furniture and decor into your property image. Instead of actually physically renting the pieces, designers and digital software tools add digital furnishings to the photographs. This way, you allow potential buyers to visualise its full potential.
For example, imagine a vacant room with bland walls. How do you imagine visuals of it? Not so good, right? Now imagine the same room with a cosy sofa, a side lamp, a floor mat, and a beautiful piece of wall decor.
This is exactly what virtual staging does to the photographs of your cold and vacant room, turning it into a beautifully furnished one.
Why are empty rooms a problem when you are selling?
It often seems like it will make the space look bigger in the pictures, but it has the opposite effect
- They highlight flaws, not potential: in a vacant space, there is nothing to draw the eye of the buyer, so they look for the minor imperfection, like tiny cracks on the ceiling or a little scratch on the wall. When furnishing virtual staging services, you can actually distract from minor flaws and highlight the room’s best features.
- They create a size dilemma: it might sound strange, but an empty room can actually feel smaller than a well-furnished room. This happens because buyers are not able to judge whether their own furniture will fit or not. And this uncertainty makes them nervous and most likely to pass on to the next property.
- Lack of emotional connection: unstaged homes, especially the vacant ones. It doesn’t just lack visual appeal but also emotion, and buyers aren’t just looking for a space to live in; they are searching for a home with an emotional connection.
In short, an empty room creates a question mark and doubt. And this will create a problem in your selling process.
The magic of virtual staging, and how it helps in selling faster
- It helps buyers visualise: this is the biggest advantage when a buyer sees a visually staged room. He develops a sense of belonging and comfort. This helps them picture themselves living in the space. And eventually, you will see quick sales.
- It defines the space and creates value: with furniture in the room, buyers can easily understand the layout of the room, and it even helps them to visualize how their space will turn out when they move in. And it adds value because when you use it, it gives a premium look to your room, so you get a number of clicks on your listing online.
- It’s cost-effective as compared to traditional staging: we are all aware that traditional staging is a costly deal, and it’s very time-consuming as well; it takes a long time to rent the furniture and then arrange it in the room. Where traditional staging can take around $1500, depending on the size of the room, a virtual staging service can start from just $40 to $100.
- It’s fast and convenient: once you have your professional real estate photography, virtual staging can be easily done. Probably within a day or two. So that you have visually stunning photographs of your house in no time.
The role of high-quality real estate photography in selling the property
For virtual staging to actually shine for your property, you need a stunning base for it. This is where a professional real estate photographer steps in; they create a high-quality base with their years of experience and expertise. Imagine a beautiful set of sofas in a blurry photograph of a living room or fancy wall decor in a dull picture of a wall – not good, right?
This is where a professional photograph can make all the difference; here’s how:
- They use a high-quality camera and highly powered lenses. That captures the true essence of the house
- A professional plays with the lights and reflections in the right way, so that it looks bright and inviting.
- They are also aware of the right angles that capture the space at its best
- A professional photographer is an expert in editing, and they ensure that the colours are true and the room looks at its best.
The final verdict
It is a fast-paced world, where technology is growing quickly, especially in a competitive real estate market. And you only have a few seconds to attract your buyers. So don’t let bare walls and a cold, empty room be a reason for your property to get overlooked.
Choose a virtual staging service to make your property stand out in this competitive market. Choosing the right service provider is also a crucial step to take. Choosing seaside imagery for virtually staging your property can be a great start. Transform it from a black canvas to a desirable space for buyers.
